Case studies are customer/client success stories that show prospects you can deliver what you promise.
Why write case studies for your business?
Case studies provide credibility, educate potential customers, and validate your marketing promises. Case studies:
- Tell a story. “People are attracted to stories because we’re social creatures and we relate to other people,” according to John Hopkins researcher Keith Quesenberry in a Harvard Business Review article.
- Provide examples that help prospects understand how your product or service can help them.
- Generate empathy. When you target a well-written success story to the right audience, the story leads the reader, who may have a similar problem, to identify with the problem or challenge faced by the customer in the case study.
- Are credible. Because case studies convey a real situation rather than make marketing claims, readers see case studies as more credible than brochures or other marketing copy.
Writing an effective case study requires a plan. You need to know your target audience, involve the case study customer, and prepare a well-written and well-organized narrative. Poorly executed success stories may reflect badly on your company and do more harm than good.
Here’s what I do when I write a case study for you:
- Research your company, your product/service, and the competition’s product/service. This research informs my interview questions and adds concrete details to the case study.
- Interview you and your case study customer separately by phone.
- Write up a case study in a conversational style that readers will enjoy.
- Send you a keyword-rich headline optimized for search engines and social media.
- Revise the case study until you’re thrilled with it.
Case studies start at $600 for up to 400 words. A typical two-page case study (up to 800 words) runs between $1,000 and $1,500, depending on complexity. Contact me to discuss your needs.